2PM is a group which is creating itself an image of "universal" idols by endorsing in various kinds of activities, randing from variety, drama to music programs. This group has been chosen to model for the global Coca-Cola brand's TV commercial for the 2nd year in a row. Coca-cola has revealed that the reason for choosing 2PM once again was that "2PM conveys the possitive Coca-cola message with their bright and light image, fantasticperformance, excesslent singing and exhilarating freshness."
Actually, Coca-Cola's revenew has been close to two-digit numbers last year. As expected, last year the models for the existing brands of Coca-Cola, including Minute Maid and Coca-Coal Zero, were 2PM's Nichkhun and Chansung. The brand is in pursuit of "Refreshing and Exhilarating Energy of Happiness", and they charge into the new season with 2PM's first CF on May 5th. The concept of the commercial is "The Pied Piper" (T.N.in this case it means that 2PM will be going through the city, making the people come out and follow them, infecting them with their energy). 2PM have shot 10 different versions of the commercial in advance, because they are working in Japan right now, but the schedules are being adjusted so that they
could continue to promote in Korea as well.
Credits: clubcity (Source) Kor-Thai Trans: Egle @2pmalways
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